In negotiating your Partner agreement you will want to create a win/win situation. So understanding your partner’s need for profit is an important starting point.
Research market prices and understand your competition. Do not assume that pricing will be at the same level as in the UK.
Position your offer carefully taking account of the ‘competitive landscape’ and agree this with your partner. Be clear about the relationship between your pricing, the specific benefits of your product and the way in which the product will be promoted. Getting this right and being confident that you partner is in agreement with your strategy is key to maximising your (and your partner’s) profitability. Continue reading
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