10 Top Tips for Tip Top International Marketing Literature

Your Marketing Literature may be the only contact you have with an overseas customer in the early stages of a sale. It should reflect your company, your positioning and the experience the customer can expect to receive from you.

1. Position your material against competitors
2. Design your literature with translation in mind (keep copy to a minimum)
3. Be sure you are completely happy with the English first
4. Localise your material, even in English-speaking markets
5. Don’t use machine or web translation – this is designed to give the ‘gist’ only
6. Consult your Regional Languages Network to find the right translator
7. Give your translator as much background briefing material as possible
8. Allow plenty of time for the translation
9. Discuss ‘localising’ your brochure with your translator
10. Get translator (and also partners) to proof-read the typeset copy before print

These tips relate to our blog post Promoting Yourself Overseas. We will be posting more of these in the next few days. If you want more now, you can go direct to the ExportSavvy page. Whilst there, take a good look around at our Export Best Practice content.

10 Top Tips for Trade Advertising Overseas

Reaching out to trade or retail customers in an overseas market requires thought and careful message development. Here are some tips for making the right decisions here –

1. Use OMIS (https://www.gov.uk/overseas-market-introduction-service) or consider an in-market PR agency
2. Use press releases to get trade press exposure
3. Consult your Trade Association about target publications
4. Analyse what your competition does
5. Link advertising/PR to attendance at an exhibition
6. Devise a joint campaign with your partner
7. Monitor responses carefully yourself
8. Ensure you are able to respond to enquiries (foreign languages)
9. Have a fast response to agent/distributor enquiries in place
10. If linked to your website make sure that is also up to scratch!

These tips relate to our blog post Promoting Yourself Overseas. We will be posting more of these in the next few days. If you want more now, you can go direct to the ExportSavvy page. Whilst there, take a good look around at our Export Best Practice content.