Considering Export? Try Export Savvy

ExportSavvy is a unique learning and information tool for businesses who want to grow their international markets. Members include businesses who are new to export as well as those with experience. Members include individuals who are are new to export as well as those with experience. To access the resources that ExportSavvy has to offer you need an invitation from UK Trade and Investment or one of our partners.

Try ExportSavvy now and sample our modules. We believe they will help you to formulate and execute a winning export strategy.

10 Top Tips for Trade Advertising Overseas

Reaching out to trade or retail customers in an overseas market requires thought and careful message development. Here are some tips for making the right decisions here –

1. Use OMIS (https://www.gov.uk/overseas-market-introduction-service) or consider an in-market PR agency
2. Use press releases to get trade press exposure
3. Consult your Trade Association about target publications
4. Analyse what your competition does
5. Link advertising/PR to attendance at an exhibition
6. Devise a joint campaign with your partner
7. Monitor responses carefully yourself
8. Ensure you are able to respond to enquiries (foreign languages)
9. Have a fast response to agent/distributor enquiries in place
10. If linked to your website make sure that is also up to scratch!

These tips relate to our blog post Promoting Yourself Overseas. We will be posting more of these in the next few days. If you want more now, you can go direct to the ExportSavvy page. Whilst there, take a good look around at our Export Best Practice content.

10 Top Tips for Using International Exhibitions

International Exhibitions are a good way to understand new markets into which you are going to sell and to reach potential partners, distributors and customers. Here are some tips on making the most of Exhibitions and ensuring a return on the – often significant – investment.

1. Research the exhibition. Visit the year before you exhibit if possible
2. Be clear about your objectives
3. Contact specific targets in advance and arrange to meet
4. Block out time to follow up BEFORE you go
5. Do a cost/space share deal with your partner(s)
6. Get experience on a shared trade association stand
7. Get student help for interpreting
8. Walk the floor to get competitor information
9. Don’t appoint partners at the show!
10. FOLLOW UP your leads!

These tips relate to our blog post Promoting Yourself Overseas. We will be posting more of these in the next few days. If you want more now, you can go direct to the ExportSavvy page. Whilst there, take a good look around at our Export Best Practice content.

10 Top Tips for Localising your website

Your website needs to reflect the market into which you are selling. Language, culture and local preferences need to be considered. These tips can help you to plan how to make you website market ready –

1. People are four times more likely to buy in their own language
2. Check for inclusion of correct keywords
3. For USA and others check use of UK vocabulary e.g. hood, not bonnet etc.
4. Get a relevant domain name in the target language
5. Register the domain name with the appropriate country suffix e.g. de
6. Optimise your website for each language that you target
7. Other markets may use different search engines e.g. voila in France
8. Double check you have removed any UK cultural references
9. Use a foreign web design company to really hit the market’s-preferred style
10. Take advice using the UKTI Export Communications Service (https://www.gov.uk/export-communications-review)

These tips relate to our blog post Promoting Yourself Overseas. We will be posting more of these in the next few days. If you want more now, you can go direct to the ExportSavvy page. Whilst there, take a good look around at our Export Best Practice content.

Explore Export Best Practice – ExportSavvy Bitesize changes

We’ve been working on the ExportSavvy site to make it more accessible. From today, you can now access our Bitesize content without password.

The Bitesize section of ExportSavvy contains articles detailing ‘best practice’ methods for a range of issues of interest to people who want to successfully grow their business overseas. Packed with useful, practical tips, checklists and links to give you a single point of access to the fundamentals.

All you have to do is click on your chosen subject area. Each subject is broken down into a number of topics which are clearly explained. From the same page, where appropriate you can access relevant links to explore further or move on to a linked in-depth module (Think it Through). Access to Think it Through still requires you to be a registered user. You can do that through ourselves or one of our partners and there may be a fee involved.

You can access Bitesize by clicking on the image below or by clicking here.
Start your exploration here!

 

 

We look forward to welcoming you to the full ExportSavvy site when you have explored Bitesize.

Happy exploring.